Delegate to grow, deliver work with real impact, stay deliberately profitable
From an AI-driven creativity crisis, the new junk food ad ban to a possible Omnicom/Interpublic merger, 2024 has been nothing if not challenging. As the year draws to a close, industry leaders in the creative, tech and marketing sectors share what they have learned about embracing AI, agility, partnership, and market adaptability. Their experiences underscore the necessity of staying lean, focusing on genuine value delivery, and cultivating collaborative relationships as businesses navigate uncertainty going into 2025.
