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News & insights

M&A deals and insight for founders in marketing, technology and data.

Deal news, sector updates and transaction trends from the Milestone team.

Which of these are our deals, and why the rest are here

Three kinds of story sit below. The first is the transactions we have advised on: Bright Innovation's strategic combination with Talan UK, the sale of Yodel Mobile to NP Digital, Re:signal's acquisition of Root Digital, Benchmark Group's sale of NSE to Esports Global Fund, and Bohr's growth investment from Hartree Partners. The second is the wider market we read, from Publicis's proposed acquisition of LiveRamp to the Omnicom and Interpublic merger clearing its regulatory hurdles, because the deals you take no part in still shape what a buyer will pay for yours. The third is the work itself: preparing a business for sale, holding on to profit, keeping good people, and the webinars and events we take part in. Use the filters to move between M&A, growth, performance and events.

A London firm, working with founders across the UK

We work with founder-led businesses in marketing, technology and data across the United Kingdom, from our office in London. The buyer is often not British: Bright Innovation joined Talan, and Bohr took growth investment from Hartree Partners. That is worth knowing early, because the list of people who could buy your business is usually longer than the one you would write yourself. If you are weighing up your options, we would rather have the conversation early than be handed a process that has already started.

Our office is at 167-169 Great Portland Street, 5th Floor, London W1W 5PF.

Where to go next, depending on what you are weighing up

If one of these announcements is close to your own position, the next question is usually what it would take to be the next one. If you are thinking about selling, Sell Your Business sets out how a partner-led process runs and why success is about more than the headline valuation. If you are on the other side of the table, Buy a Business covers strategy, reaching targets that are not openly for sale, and running the approach. If you need capital rather than an exit, start with Fundraising. If the honest answer is that the business is not ready yet, Growth Advisory is where that work happens. If you sell RevOps, CRM and marketing automation, outsourced sales development or B2B technology marketing, B2B Sales and Marketing is written for your market. If you want a view on your own position first, take the M&A Value Assessment.

Questions founders ask before they get in touch

Which deals on this page did Milestone advise on?

Five announcements name Milestone as adviser: Bright Innovation's combination with Talan UK, the sale of Yodel Mobile to NP Digital, Re:signal's acquisition of Root Digital, Benchmark Group's sale of NSE, and Bohr's investment from Hartree Partners.

What kinds of business do you advise?

Founder-led businesses in marketing, technology and data. The transactions here include Bright Innovation, a marketing consultancy, Yodel Mobile, an app marketing agency, and Re:signal, an eCommerce SEO agency.

Do you work outside the UK?

We are a London firm and we act for businesses across the United Kingdom, from our office at 167-169 Great Portland Street, W1W 5PF. A buyer can come from anywhere; the founder we act for is based here.

Do you publish deal values?

The transaction announcements here name the parties, not the price. If you want a view on value in your own market, that is a conversation rather than a page, and the M&A Value Assessment is the place to start.

I am not selling yet. Is any of this relevant?

Yes. Much of what we publish covers the years before a sale: profit, positioning, keeping good people and staying agile as the business grows. Growth Advisory is where that work sits.

How do I start a conversation about my own business?

Email angela@milestoneadvisory.co.uk, or take the M&A Value Assessment first, so the first call starts with your position rather than the basics.