M&A
What Publicis buying LiveRamp tells us about agency value
Publicis’ proposed acquisition of LiveRamp is not just another large holding company deal.
News & insights
Transaction announcements and sector insight.
Deal news, sector updates and transaction trends from the Milestone team.
M&A
Influencer Agencies aren’t what they used to be
Influencer Agencies aren’t what they used to be
Events
Webinar: how to build value & prepare for exit
As part of our 4-part M&A series this year, John Haggis, Founder and Partner at Kepler Wolf and Miles Welch, founder at Milestone, covered the topic of how to build…
M&A
Milestone Advisory advises Bright Innovation on its strategic combination with Talan UK
Milestone Advisory advises Bright Innovation on its strategic combination with Talan UK
M&A
Re:signal acquires Root Digital to power next gen organic and eCommerce growth
Award-winning eCommerce SEO agency Re:signal has acquired digital PR specialist Root Digital, in a move designed to give eCommerce and consumer brands a stronger edge in…
M&A
Milestone Advisory acts as strategic M&A adviser to Benchmark Group on the sale of NSE to Esports Global Fund
Milestone Advisory has acted as the corporate finance adviser to Benchmark Group on the sale of NSE (National Student Esports) to Esports Global Fund LP, in a…
M&A
Milestone Advisory Supports Bohr on Strategic Growth Investment from Hartree Partners
Milestone Advisory Supports Bohr on Strategic Growth Investment from Hartree Partners
M&A
Omnicom’s IPG Merger Clearances and Advisor-Tech Acquisitions Highlight 2025’s Strategic M&A Pivot
August 2025 marks a pivotal week in marketing M&A. Omnicom’s much-anticipated merger with Interpublic Group cleared UK regulatory hurdles, forging what will likely be…
Growth
Part 3: The Future – Risks, Opportunities & Preparing for AI Dominance
Client Reactions and Market IntegrationTrends
M&A
How Publicis’s Captiv8 Acquisition Is Shaping the Next Era of Influencer ROI
Influencer marketing has matured beyond simple sponsorships. Brands demand precision, accountability, and integration into wider media strategies. Publicis Groupe’s May…
Growth
Part 2: AI’s Role in M&A – Value, Risk, and Strategic Considerations
How are buyers filtering genuine AI value from noise?
Growth
How marketing agencies can thrive during economic uncertainty
Economic uncertainty is the new normal for businesses with inflation, evolving client expectations, and rapid technological disruption, agency leaders are finding that…
M&A
Milestone advises on the sale of Yodel Mobile, App Marketing Agency of the Year, to NP Digital.
Breaking news: we are delighted to announce that Milestone advised on the sale of Yodel Mobile - App Marketing Agency of the Year to NP Digital .
Growth
Part 1: The AI-Led Transformation of Marketing Agencies
Artificial Intelligence (AI) is no longer a futuristic concept for marketing agencies; it is the present-day reality reshaping how agencies operate, compete, and create…
Growth
Delegate to grow, deliver work with real impact, stay deliberately profitable
From an AI-driven creativity crisis, the new junk food ad ban to a possible Omnicom/Interpublic merger, 2024 has been nothing if not challenging. As the year draws to a…
Events
Webinar recording: Unlocking the power of AI across your agency
Discover how AI tools can streamline agency operations, improve resource management, and optimise financial planning. Watch the webinar recording for actionable insights.
Performance
Putting AI to work for your business, part 2.
The rise and rise of AI has almost everyone asking how it can best be used to help optimise business and ways of working. In this, our second article on how AI can aid…
Events
Webinar - register here: Unlocking the power of AI across your agency
Milestone Advisory joined SoDA and the creative community to discuss and explore how AI can drive transformation across every facet of your agency. From audience…
Performance
How AI can aid marcom agencies, part 1.
Explore the first part of our series on how AI can revolutionize marketing and communications agencies. Unlock new opportunities and efficiencies today.
Events
Milestone presents at SXSW Sydney
Milestone presents its latest insights at SXSW Sydney. Discover the key takeaways from this groundbreaking event and how it’s shaping the future.
M&A
Connective3 acquires Powerhouse Studios to strengthen creative & content offering
Connective3 expands its creative capabilities with the acquisition of Powerhouse Studios. Discover how this strategic move enhances their content offerings and drives…
M&A
Connective3 founder invests in Birmingham design and tech studio
Discover how Connective3’s founder is shaping the future of design and tech with a strategic investment in a Birmingham studio. Explore the details of this exciting…
M&A
Incubeta acquires Shout Bravo to bolster total search offering
Incubeta strengthens its search capabilities with the acquisition of Shout Bravo. Find out how this move enhances their total search offering.
M&A
Havas: The One to Watch!
Havas is making waves in the industry. Learn why it’s the agency to watch in 2024 and how its innovative strategies are setting new standards.
M&A
Is Publicis Groupe leading the retail media revolution?
Is Publicis Groupe driving the future of retail media? Dive into their strategies and discover how they’re leading the charge in this revolutionary space.
M&A
SoDA: The Digital Society Global Summit in Copenhagen
Join the global conversation at the Soda Digital Society Summit in Copenhagen. Explore cutting-edge trends and innovations in the digital world.
Growth
Milestone team expands sector expertise
We are proud to welcome our new partner Paul Kingsley to the Milestone Advisory team.
M&A
Milestone deepens tech expertise
We welcome Martin D. Adams to Milestone Advisory.
M&A
Milestone Advisory & Madison Alley collaborate for keynote SoDA Global Summit in Copenhagen
The Milestone Advisory and Madison Alley Global Ventures team are excited to be joining SoDA: The Digital Society community at the SoDA Global Summit in Copenhagen this…
M&A
Preparing your agency for a successful sale. Lessons from the Olympians – part 1.
Preparing an agency for sale is a multifaceted process that requires meticulous planning and execution. The goal is to maximise the valuation of your agency and ensure a…
M&A
Preparing your agency for a successful sale. Lessons from the Olympians – part 2.
In our previous article, we looked at a few interesting tips from the world of the Olympics that will help any marketing agency prepare itself for a successful sale.…
M&A
Fit for the Future: how AI and martech firms can position themselves for a successful exit
In the whirlwind of martech and AI innovation, standing out isn’t just about having ground-breaking technology anymore. It’s about how you position your firm in a…
Growth
Tom Blah joins Milestone Advisory as Partner
The Milestone Advisory team is growing! We are thrilled to announce the addition of a new Partner to our corporate finance team, who will be spearheading the expansion…
M&A
Getting your agency in the best place possible for acquisition: Part 2
You’ve decided to sell. You’ve nailed down the financials – now what?
M&A
Getting your agency in the best place possible for acquisition: Part 1
You’ve taken the decision to sell. Now, the hard work really begins to present it as saleable.
Growth
Webinar: How agencies should approach growth in 2023
This webinar was designed for marketing agency owners seeking to navigate the changing economic landscape. Miles Welch and Simon Latache discuss the challenges and…
Performance
Simon Latarche joins Miles Welch at Milestone Advisory as Partner
Simon Latarche has joined Miles Welch at Milestone Advisory as a Partner, focusing on growth advisory, M&A, and capital raising in the tech, media, and marketing space.
Growth
On a mission for acquisition
Acquiring another agency is no quick and easy decision, says Miles Welch. It involves weighing up a lot of different considerations.
M&A
Preventing M&A Deal Pitfalls
Mergers and acquisitions might well be part and parcel of business life, but that doesn’t mean they’re not fraught with unnecessary complexity. According to M&A lawyer,…
Growth
Attract Them, Keep Them - part two
So, what’s the solution? In part two of our discussion – Aliya Vigor-Robertson, founding partner at consultancy JourneyHR and I debated the retention side of the…
Growth
Attract Them, Keep Them - part one
We invited Ali Wallace, a specialist headhunter, and founder DNA Recruit to lend his thoughts. He was in no doubt of the scale of the problem organisations face.
Growth
The PHA Group acquires digital agency Red Hot Penny to support growth
Congratulations to The PHA Group and Red Hot Penny on this exciting new chapter. The team at Milestone Advisory are delighted to have been part of this journey and would…
Growth
Losing Your Agility
As your business grows, your people, customers, and competitors multiply, and managing the day-to-day business consumes much of your time, becoming agile or retaining…
M&A
Planning for an exit: how to retain your talent
Planning your business exit? Learn expert strategies to retain your top talent and ensure a smooth transition. Explore key insights on talent management during the exit…
Growth
Let’s talk about Profit
A relentless pursuit for top line growth, often cited as ‘vanity’ over ‘sanity’ can ignore a key business requirement, profit, a much-needed resource for a growing…
Growth
5 mistakes that stunt agency growth
With the right formula in place, agencies can grow at an astonishingly fast pace. Take Jungle Creations and Byte, both among the fastest-growing companies in Europe,…
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