Milestone Advisory advises Bright Innovation on its strategic combination with Talan UK
M&A
Milestone Advisory advises Bright Innovation on its strategic combination with Talan UK
Milestone Advisory has acted as corporate finance adviser to Bright Innovation on its strategic move to join Talan in the UK, strengthening Talan’s marketing strategy consulting capabilities and accelerating Bright’s next phase of growth.
Founded in 2013, Bright Innovation has spent over a decade transforming marketing functions by equipping organisations with the mindset, methods and momentum required to operate in a world of constant change. The transaction positions Bright to scale its proven strategic frameworks globally, supported by Talan’s deep technology, data and AI capabilities and international footprint.
The combination responds to growing client demand for integrated marketing transformation as organisations navigate the convergence of AI, data and agile operating models. Bright will continue to operate with its existing team and client base, while benefiting from Talan’s presence across 21 countries.
Zoë Merchant, CEO of Bright Innovation, said:
“Over the past decade, we’ve built a consultancy that truly understands how to transform marketing for sustainable impact. Talan recognised this and is investing in scaling what we’ve created. Together, we’ll combine Bright’s strategic marketing expertise with Talan’s technology and data capabilities to deliver more comprehensive transformation programmes for clients navigating the AI-driven marketing landscape.”
Zoë added:
“Paul, Angela and the team at Milestone Advisory provided invaluable support and guidance throughout the process. Their strategic insight, calm judgement and understanding of what mattered most to us helped ensure the outcome was right for Bright, our people and our clients.”
Paul Kingsley, Partner at Milestone Advisory, commented:
“We’re delighted for Zoë and the Bright Innovation team on achieving this milestone transaction. Bright has built a genuinely differentiated marketing consultancy with clarity of vision and long-term relevance. Our role was to help identify the right strategic partner and structure an outcome that allows the business to scale meaningfully while preserving its culture, people and client impact. We’re confident that Talan will realise significant value from bringing Bright into the business.”
About Milestone Advisory
Milestone Advisory is a trusted corporate finance and strategic advisory firm that delivers outstanding outcomes for founders, investors and corporates across technology, data, AI and marketing services.
The Milestone team combines operator insight with financial expertise to help founders unlock growth, attract capital and realise value. Headquartered in London with a presence across the US and EMEA, Milestone operates a partner-led model supported by a global network of strategic and investor relationships.
https://www.milestoneadvisory.co.uk
About Bright Innovation
Bright Innovation is a leading marketing consultancy specialising in marketing transformation. Bright works with organisations to modernise marketing capability by aligning strategy, operating models, skills and culture to deliver sustainable impact in fast-changing environments.
Bright is a world-leading B2B agile marketing consultancy providing strategic marketing services, outsourced marketing support and transformation & training. Bright works with trailblazing organisations to maximise the impact and value of their marketing. Clients include ADP, Informa, Salesforce, Oracle, Reward Gateway and London City Airport.
https://www.brightinnovation.co.uk/
About Talan
Founded in France, Talan is an international consulting group supporting organisations through end-to-end Data & AI transformation by combining management consulting with deep technological expertise.
With more than 6,000 employees across five continents, Talan accelerates client transformation through long-term partnerships that deliver measurable and sustainable impact. Its value proposition is built on a structured innovation ecosystem including 2,500 Data & AI experts, proprietary solutions and a dedicated research laboratory. Talan operates across key sectors including financial services, energy, transport and mobility, luxury and retail, and healthcare, guided by its commitment to Positive Innovation.
