Milestone Advisory has acted as the corporate finance adviser to Benchmark Group on the sale of NSE (National Student Esports) to Esports Global Fund LP, in a transaction that marks a defining moment for the UK’s student esports sector.
Milestone Advisory has acted as the corporate finance adviser to Benchmark Group on the sale of NSE (National Student Esports) to Esports Global Fund LP, in a transaction that marks a defining moment for the UK’s student esports sector.

Founded by Benchmark in 2017 and backed by British Universities & Colleges Sport (BUCS), NSE has become the cornerstone of university esports in the UK - overseeing the British University Esports Championship and engaging more than 180,000 student gamers nationwide.
The acquisition sees the British Esports Federation appointed to operate NSE going forward, combining two of the UK’s largest student esports platforms to create a unified national pathway from school to university-level competition.
Nick Keller, CEO of Benchmark, said:
“Paul and the team at Milestone provided strategic advice and supported Benchmark and the NSE team throughout the process. Their insight and guidance helped us to ensure the transaction achieved the right outcome for NSE, its people, and its community.”
Paul Kingsley, Partner at Milestone Advisory, commented:
“Milestone is proud to have supported Benchmark on this strategic transaction. The deal reinforces NSE’s position at the heart of UK esports and comes at a time of accelerating investment and recognition for competitive gaming.”
About Milestone Advisory
Milestone Advisory is a trusted corporate finance and strategic advisory firm that delivers outstanding outcomes for founders, investors, and corporates across technology and marketing services, with a deep sector expertise in sport and entertainment.
The Milestone team combines deep operator insight with finance expertise to help founders and investors unlock growth, attract capital, and realise value. Headquartered in London with a presence in the US and EMEA, Milestone maintains a global network of investor and corporate relationships, offering a full-service, partner-led approach.
www.milestoneadvisory.co.uk
About Benchmark
Benchmark is a group company with a 20-year track record of building companies powered by a common unifying entrepreneurial spirit that develops communities, builds talent, and shapes purpose-driven brands.
Its goal is to deliver greater value to communities, society and the businesses it works with.
Benchmark is a certified B-Corp business, demonstrating its commitment to transparency, accountability, and social and environmental impact.
www.wearebenchmark.com